Case Study #1: Using Journals to Tell a Story
A new convention venue opened up and the company wanted to be able to give something away to celebrate the grand opening but they wanted it to be something that people would use while they were there checking it out as well as something they would use after the opening event.
Journals are a great way of telling a story and also being something really useful for recipients.
We imprinted the venue’s logo on the cover of the journal and then added insert pages at the front including a map of the facility and a directory of contacts.
This was used during the event for people to be able to navigate the key locations within the building (vs. giving them loose papers they will immediately throw away) and allowed people to take notes or use the journal long after the event took place.
It was a total hit and they ended up having to re-order more because so many were passed out!